Starbucks by Nespresso at Target

The Assignment: Create a program to launch the incredible variety of Nespresso Vertuo pods, exclusively at Target. The video tells the full story. We leveraged Roundel's digital landscape, installed targeted out-of-home ads, and partnered with celebrity stylist Brad Goreski to deliver our message—Your Mood, Perfectly Brewed—to coffee drinkers and Target loyalists. This 360° campaign was executed flawlessly, earning a spot as a 2022 Effie Finalist for Shopper & Commerce.