Signature Aisle

Brand Integration
Campaign Ideation
Environmental Graphics
Photo Direction


The Assignment

5x’s per year, recreate the seasonal Starbucks® café experience at various retailers across the country.

Constructed from premium, semi-permanent materials — the experience down the aisle and point of purchase posters are designed to help shoppers navigate options, introduce on new products, and provide usage and recipe inspiration.

In addition to developing strategic and seasonal storylines (based on national brand program guidelines) all imagery for the poster series is concepted, sketched for layout, then shot at our partner studio under team direction. These assets and the accompanying messaging become the visual centerpiece for all other seasonal initiatives within the shopper/retail environment.

Group Creative Director Liz Gazal
Art Director
Brittany Hopwood | Caitlyn Wilp
Copy
Callie Vinson | Photographer Kate Cauffiel