Scotches + Watches

Scotches + Watches is a collective of hobbyists and enthusiasts who connect through online communities and IRL experiences. Originating on Instagram, the network and its followers launched the brand with a landmark event at bespoke menswear shop Alton Lane — featuring The Dalmore Highland Single Malt Scotch Whisky.

To maintain a consistent presence across digital platforms and live events, the group needed a compelling visual identity. Drawing inspiration from the elegance of fine glassware and watch crystals, the round monogram was designed to capture a sense of sophistication through a simple yet refined mark.