Hello

murphthecreative is the creative practice of multidisciplinary designer Gina Murphy.

Born and raised in Chicago, Gina is an award-winning creative director, brand strategist, and visual designer with more than 20 years of experience building brands that connect.

Her career has spanned boutique studios, integrated agencies, and in-house creative leadership, where she has shaped brand identities, marketing campaigns, and visual systems for organizations of all sizes. Equal parts intuitive and strategic, Gina brings curiosity, empathy, and a thoughtful creative process to every project—crafting brands that feel authentic, purposeful, and built to last.

After two decades in advertising, Gina has found her greatest fulfillment partnering with founders, entrepreneurs, independent businesses, and fellow creative professionals. She loves collaborating with small agencies and creative partners who value craftsmanship, thoughtful collaboration, and bringing the right people together to create exceptional work. While she’s drawn to the intimacy of building alongside smaller brands, she’s equally energized by big ideas, ambitious launches, and the collective magic that happens when a team comes together to bring something to life.

Through her studio, murphthecreative, Gina partners with purpose-driven businesses and creative teams to create thoughtful, bespoke brand identities and experiences that help ideas come to life. Every project begins with listening, collaboration, and a commitment to making meaningful work that lasts.