murphthecreative is the creative practice of multidisciplinary designer Gina Murphy.

Born and raised in Chicago, Gina is an award-winning art director and visual designer with over 20 years of experience in brand identity, creative production, and retail marketing.

Rooted in intuition and strategy, her work spans boutique studios, integrated agencies, and in-house brand leadership—bringing a sharp eye, a thoughtful process, and a deep respect for people’s stories to craft brands that breathe, connect, and endure.

After two decades in advertising, she now finds her greatest fulfillment partnering with founders and small businesses to create thoughtful, bespoke solutions (though launching a national campaign will always hold a special thrill).

At murphthecreative, work begins with curiosity, empathy, and a commitment to doing things differently. ♥

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